Advance Trident (ATL) is one of New Zealands most established and highly regarded family-owned marine electronics companies.

Why Advance Trident is an industry leader:

Exclusive Importer and distributor of world-leading brands of Marine Electronics, with a strong focus on quality brands at affordable prices.

Over 20 years of industry and product experience focusing on navigation, communication and integrated marine electronics solutions supplying the retail, coast guard, superyacht and boat building industries.

We are New Zealands leading supplier of commercial fishing electronics supplying the commercial fishing Industry, fishery research and coastal shipping industry

We are focused on supplying quality products backed up by a dedicated Service Team


Our marine electronics showroom experience it live!

For an inspiring, hands-on experience with live marine electronics, we welcome you to our newly redecorated showroom in Kingsland, Auckland. Purpose-designed for customer interaction, our showroom displays the latest state-of-the-art Simrad, Lowrance, B&G, Schumacher Electric, Side-Power, Letrotab, Zipwake, Multiflex, Xantrex, Intellian, Cobra, or Magnum Energy. Whether your interests lie with fishfinders, chartplotters, thrusters, inverter/chargers, VHF radios, satellite tv or other, our experienced sales team can give you a comprehensive overview of their operation while you take over the controls.

Advance Trident Ltd a family business

Advance Trident is owned and operated by the Geldard family.  With two brothers at the helm, Advance Trident has built up a strong portfolio of products backed up by a committed team in sales, service and administration.  

Our Service Department warranty peace of mind

Our experienced full-time service team offers the reassurance of support for your products, including repairs and maintenance. We offer installation, service and system design for all of the brands we represent. All of our technicians are factory trained on our products.

The products we sell are not parallel imported and we do not grey import.  We offer a full factory warranty on all of our products.