About us

ALL ABOARD TECHNOLOGY

MARINE | AUTOMOTIVE | RV

Advance Trident is one of New Zealand's most highly regarded family-owned business specialising in the sales, service, and distribution of marine electronics and power products. Established over 25 years ago Advance Trident supplies the Marine, Automotive and Recreational Vehicle Industry.

Why Advance Trident is an industry leader:

We are exclusive importers and distributors of world-renowned brands for marine and power products. We have factory trained technical expertise for the products we represent.

Over 25 years of industry and product experience focusing on navigation, communication integrated marine solutions, as well as DC power products and battery maintenance.

For the marine sector, we have enjoyed tremendous success and are recognised as the experts in the supply of Navigation Systems to the recreational, search and rescue, commercial, superyacht and boat building industries.

We offer a wide range of Power Products and have a wide product offering for the Automotive electrical, RV, marine and industrial markets. 

Our marine electronics showroom experience it live!

For an inspiring, hands-on experience with live marine electronics, we welcome you to our newly redecorated showroom in Mt Wellington, Auckland, purpose-designed for customer interaction, our showroom showcases the latest state-of-the-art marine and power products. Whether your interests lie with fishing, sailing, boating or if you are a caravan enthusiast, our experienced sales team can provide you a solution. 

At Advance Trident you are dealing with people who are passionate about their products, and the pursuit of sports fishing, and recreational boating.

Advance Trident - a family business

Advance Trident is owned and operated since 1993 by the Geldard family. Now with two brothers (Brett and Blair) at the helm, Advance Trident has built up a strong trading history with our industry partners and dealer network throughout New Zealand, complete with a rich portfolio of products and backed up by a committed team in sales, service and administration.  

Our Service Department warranty peace of mind

Our experienced full-time service team offers the reassurance of support for your products, including repairs and maintenance. We offer installation, service and system design for all of the brands we represent. All of our technicians are factory trained on our products.

The products we sell are not parallel imported and we offer a full factory warranty on all of our products.